Parlance Media LLC

It’s not personal it’s business

Deanna — Wed, 06 Feb 2013 15:37:01 +0000

http://www.parlancellc.com/2013/02/its-not-personal-its-business/

You’ve heard me up on my soapbox preaching the know, like and trust gospel. What I haven’t talked enough about is what happes when like is more than the opposite of indifferent and becomes friend. Sometimes you do business with your friends. By “do business” I mean hire your friends, form JV partnerships and [...]

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Two Solutions One Problem

Deanna — Tue, 29 Jan 2013 21:29:18 +0000

http://www.parlancellc.com/2013/01/two-solutions-one-problem/

How do you approach your problems? Do you meditate, wish, dream, hope, journal and vision board? Or do you roll up your sleeves and put your nose to the grindstone? I think the most efficient solution is a two-pronged approach. The first prong is working the problem on an energetic level. The definition of [...]

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Archetypes for Fun and Profit

Deanna — Fri, 25 Jan 2013 18:38:45 +0000

http://www.parlancellc.com/2013/01/archetypes-for-fun-and-profit/

There’s been a ton of talk among Square Peg business owners I know about archetypes, how they affect your business and the way you interact with the world. Briefest overview… Think of an archetype as a generic personality, almost a stock character for those of you into theatre. Each of these characters interacts [...]

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Unickifying Marketing Terms (part 2)

Deanna — Thu, 17 Jan 2013 15:48:30 +0000

http://www.parlancellc.com/2013/01/unickifying-marketing-terms-part-2/

When some people talk about marketing, they use loads of jargon. It’s frustrating, confusing and generally unhelpful. To unravel the mess, here’s a glossary of marketing terms, in plain English, covering the second half of the alphabet. Looking for the first half? It’s here. Product life cycle The product life cycle is a theory [...]

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Translation of common marketing terms into regular, non-icky terms

Deanna — Tue, 15 Jan 2013 15:13:23 +0000

http://www.parlancellc.com/2013/01/translation-common-marketing-terms/

When you listen to the gurus and A-listers, sometimes it sounds like they speak a foreign language. It’s easy to get confused or overwhelmed. Some business owners pretend to know what all that stuff is so they don’t feel dumb or left out. Don’t do that. Here’s a glossary of marketing terms covering the first [...]

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Predictions for 2013

Deanna — Fri, 04 Jan 2013 18:41:19 +0000

http://www.parlancellc.com/2013/01/predictions-for-2013/

I’ve had the privilege of knowing the organizers of the Boston Internet Marketing Meetup (BIMM). This year one the sponsors, Kendall Press, wrote a blog post sharing their top marketing predictions for 2013. Take a look: As one of the sponsors of the Boston Internet Marketing Meetup (BIMM), we’ve had the opportunity to talk [...]

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Customer Service, with Giants

Deanna — Wed, 30 May 2012 21:52:55 +0000

http://www.parlancellc.com/2012/05/customer-service/

I just had to share this tale of customer service done the RIGHT way. Backstory: I hate moving, like, passionately despise, loathe and abhor it. One time in college, I called everyone who owed me a favor and no one was available to help. I ended up moving alone, fueled by rage and adrenaline. It [...]

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Put an End to “I Suck”

Deanna — Tue, 22 May 2012 16:36:13 +0000

http://www.parlancellc.com/2012/05/put-end-i-suck/

Have you ever heard yourself say… I can’t it’s too hard that’s for someone else i’m not good enough she’s a lot better/smarter/younger/prettier/faster I’ll never finish I suck Suck is a feeling. An ugly, miserable feeling, but just a feeling. It’s really hard to fix suck. Your brain has nothing to latch onto, no concrete [...]

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Take your summer back

Deanna — Wed, 16 May 2012 15:12:41 +0000

http://www.parlancellc.com/2012/05/take-your-summer-back/

Summer’s almost here. When we were kids summer was about freedom. No more pencils, no more books, no more teacher’s dirty looks, as the song goes. When I was a kid, I spent a lot of time at the beach. My friends and I threw little rocks at big rocks. If the little rocks broke [...]

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Lessons Learned at GiveCamp

Deanna — Wed, 09 May 2012 22:08:01 +0000

http://www.parlancellc.com/2012/05/lessons-learned-at-givecamp/

I’ve been talking a lot about time on social media lately. My ideas about time really hit home last weekend at GiveCamp. For those of you who don’t have a know, GiveCamp is a big group of coders, designers, writers, developers and database geeks who get together to help a group of charities build prettier, more useful [...]

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