QR codes are trendy right now. They started out as a hip, underground things. Kids put QR codes on band stickers then slapped them on mailboxes as a way to announce raves, secret shows and other clandestine things. (Ok, they started at the post office, but that story is not sexy) Now they are everywhere. [...]
More Please: Catch Up with Ketchup! →Strategy: How you get from where your are now to where you want to go. Tactics: the buttons you push and tasks you complete on the way. This month we’re talking about SEO. SEO is search engine optimization. In other words, how popular you are with google, bing and other search engines. How well your [...]
More Please: Tactics Tuesday – the SEO edition →
Step 1. ASK. Seems obvious right? It’s the most overlooked step. A lot of people try 1 of 2 strategies: 1) make a huge ruckus and hope to be noticed or 2) sitting quietly in a corner looking sad and pathetic in hopes that someone will notice and take pity. Neither strategy is particularly effective. [...]
More Please: How to Get Internet Celebrities and Captains of Industry to Help You →There’s 2 schools of thought on the debate between online friends and friends in real life. One suggests that online friendships are legit. The other says it’s not a real relationship until you meet face to face. Personally I think that’s horseshit. Once upon a time, back when IRC ruled chat and BBSs still existed [...]
More Please: IRL vs online: what’s real? →During last night’s super bowl game (or brand bowl or puppy bowl or whatever you might have been watching) the twitter-verse was aflutter with 140 character discussion of the game, the commercials and the Black-Eyed Peas. One thing was abundantly clear: auto-tweets are not welcome. 5 Reasons not to auto-tweet: 1) You will lose followers. [...]
More Please: 5 Reasons not to auto-tweet →
