Category Archives: sales

Customer Service, with Giants

Published in General business, sales on May 30, 2012

I just had to share this tale of customer service done the RIGHT way. Backstory: I hate moving, like, passionately despise, loathe and abhor it. One time in college, I called everyone who owed me a favor and no one was available to help. I ended up moving alone, fueled by rage and adrenaline. It [...]

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Let’s Talk about Price, baby

Published in entrepreneurship, General business, marketing, Pricing, sales on July 7, 2011

The best words of wisdom I ever got on pricing were: No one knows how to price. Genius. The task of pricing is still there however. So how do you start thinking about pricing your product or services? The answer is in psychology and psychographics. Let me illustrate with a little story. I was out [...]

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Tagged: marketing, price, pricing, sales 1 Comment

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