This article was originally published in a Parlance Monthly Tip Sheet. Get first dibs on articles to help you and your business. Sign up for Monthly Tip Sheet in the box to the right! —-> You’re on the phone with a new prospect. You’re enjoying the conversation. You’re getting excited about working with her. [...]
More Please: I don’t wanna detach! →Last week we got into the heads of me and a former Gentleman Caller. We discussed our differing psychographics. Let’s talk a bit more about the psychology of pricing. Websites can be designed for anywhere from $19.95 to $10,000 or more. What do these price points say? When I see an ad for websites for [...]
More Please: Who pays your prices? →The best words of wisdom I ever got on pricing were: No one knows how to price. Genius. The task of pricing is still there however. So how do you start thinking about pricing your product or services? The answer is in psychology and psychographics. Let me illustrate with a little story. I was out [...]
More Please: Let’s Talk about Price, baby →
