There’s been a ton of talk among Square Peg business owners I know about archetypes, how they affect your business and the way you interact with the world. Briefest overview… Think of an archetype as a generic personality, almost a stock character for those of you into theatre. Each of these characters interacts [...]
More Please: Archetypes for Fun and Profit →When some people talk about marketing, they use loads of jargon. It’s frustrating, confusing and generally unhelpful. To unravel the mess, here’s a glossary of marketing terms, in plain English, covering the second half of the alphabet. Looking for the first half? It’s here. Product life cycle The product life cycle is a theory [...]
More Please: Unickifying Marketing Terms (part 2) →When you listen to the gurus and A-listers, sometimes it sounds like they speak a foreign language. It’s easy to get confused or overwhelmed. Some business owners pretend to know what all that stuff is so they don’t feel dumb or left out. Don’t do that. Here’s a glossary of marketing terms covering the first [...]
More Please: Translation of common marketing terms into regular, non-icky terms →I’ve had the privilege of knowing the organizers of the Boston Internet Marketing Meetup (BIMM). This year one the sponsors, Kendall Press, wrote a blog post sharing their top marketing predictions for 2013. Take a look: As one of the sponsors of the Boston Internet Marketing Meetup (BIMM), we’ve had the opportunity to talk [...]
More Please: Predictions for 2013 →Your business and everything that goes with it, your copy, your website, your product line and business model grow and change as you learn more. To quote Barbara Winter, ”The business you start is never the business you end up with.” Sounds a lot like the rest of life, huh? Your interests and tastes change. Your relationships [...]
More Please: Divorce Your Copy →
I love the psychology behind marketing techniques. I’m nerdy that way. What I don’t love is how manipulative and just… icky… some marketers are when they learn a bit of that psychology. One bit of marketing psychology you can use without being an ickster is the concept of social proof. Better known as All the [...]
More Please: All the Cool Kids are Doing It →
QR codes are trendy right now. They started out as a hip, underground things. Kids put QR codes on band stickers then slapped them on mailboxes as a way to announce raves, secret shows and other clandestine things. (Ok, they started at the post office, but that story is not sexy) Now they are everywhere. [...]
More Please: Catch Up with Ketchup! →
I was sitting on the train checking out a stranger’s tattoos. He caught me looking intently at the one on his forearm. He said “Jack Sparrow” by way ofexplanation. I looked away blushing because a) I got caught staring, and b) it was kinda lame. My new friend Jack Sparrow got off at the next [...]
More Please: Captain Jack Sparrow on Branding →
As promised last week, my thoughts on why Borders Books is going out of business. Warning: for those of you used to my brevity, I break with convention here. Attracted by the giant yellow 70% off signs, I wandered into one of the larger Border’s Books & Music locations. If you didn’t know, Border’s (BGI) [...]
More Please: Where Borders went wrong →Strategy: How you get from where your are now to where you want to go. Tactics: the buttons you push and tasks you complete on the way. This month we’re talking about SEO. SEO is search engine optimization. In other words, how popular you are with google, bing and other search engines. How well your [...]
More Please: Tactics Tuesday – the SEO edition →
