Your business and everything that goes with it, your copy, your website, your product line and business model grow and change as you learn more. To quote Barbara Winter, ”The business you start is never the business you end up with.” Sounds a lot like the rest of life, huh? Your interests and tastes change. Your relationships [...]
More Please: Divorce Your Copy →A former co-worker told me a story about her dad yelling at her for her spelling mistakes. Her response: “But Dad, I don’t care about how to spell it right.” That’s cute and amusing because she was 8. Now as adults, grammar and spelling are important if we’re going to be understood. I’m the original [...]
More Please: Grammar and Spelling are Important! →
I love the psychology behind marketing techniques. I’m nerdy that way. What I don’t love is how manipulative and just… icky… some marketers are when they learn a bit of that psychology. One bit of marketing psychology you can use without being an ickster is the concept of social proof. Better known as All the [...]
More Please: All the Cool Kids are Doing It →I noticed a trend lately of small-business people new to outsourcing having trouble with their service provider relationships. Here are 5 tips to help you smooth out your relationships. You get what you pay for. In the pricing series I talked about the difference between a 19.95 website and a 10k website. Bottom line: you [...]
More Please: How to work with a service provider →
