I’ve had the privilege of knowing the organizers of the Boston Internet Marketing Meetup (BIMM). This year one the sponsors, Kendall Press, wrote a blog post sharing their top marketing predictions for 2013. Take a look: As one of the sponsors of the Boston Internet Marketing Meetup (BIMM), we’ve had the opportunity to talk [...]
More Please: Predictions for 2013 →Your business and everything that goes with it, your copy, your website, your product line and business model grow and change as you learn more. To quote Barbara Winter, ”The business you start is never the business you end up with.” Sounds a lot like the rest of life, huh? Your interests and tastes change. Your relationships [...]
More Please: Divorce Your Copy →A former co-worker told me a story about her dad yelling at her for her spelling mistakes. Her response: “But Dad, I don’t care about how to spell it right.” That’s cute and amusing because she was 8. Now as adults, grammar and spelling are important if we’re going to be understood. I’m the original [...]
More Please: Grammar and Spelling are Important! →
Manatees are real, unlike a lot of the myths you hear about starting a business, particularly an online business. Much of what happens in a business is not sexy and not fun. It’s tedious and boring. Worse- you don’t HAVE to get it done. There’s no boss to demand it. You have to make yourself [...]
More Please: Mermaids and manatees – What internet business is and is not. →
I had a convo a few weeks ago with Iain Gray at Ten More Clients.** It came up that working for yourself is an emotional rollercoaster. For every step forward in the business you have to grow as a person. Hits you take in business feel intensely personal. One of the (many) emotional issues that comes [...]
More Please: The Emotional Toll of Entrepreneurship, with dragons →Strategy: How you get from where your are now to where you want to go. Tactics: the buttons you push and tasks you complete on the way. This month we’re talking about SEO. SEO is search engine optimization. In other words, how popular you are with google, bing and other search engines. How well your [...]
More Please: Tactics Tuesday – the SEO edition →Tactics: the how-to’s, the answer to “what button do I push?”, tasks listed in numerical order. Strategies: why you pushed the button, when you do task 1-5, the why-to for your how-to. I talk a lot about strategy around here. I don’t talk much about tactics, primarily because I used to do corporate training. Corporate [...]
More Please: Tactics Tuesday – the Resources edition →
I’m writing to you live from sunny Florida. The sun, the pool and the sangria might have made me more sensitive than usual. While going through my RSS feeds I noticed a trend in the blogosphere at the moment. Bloggers are getting rant-y and yelling at their readers. I would like you to quit it. That’s not customerlove-y. Once upon [...]
More Please: Stop Yelling at Me →Authenticity is a buzz word these days. Its become so buzz-y that there’s a backlash against it. I want to add my voice to the backlash. There seem to be a group of bloggers who believe that dropping the f-bomb or saying douchebag or asshat or talking about drinking in a post makes them more [...]
More Please: Edginess & Authenticity →Back in August we shared some tips on starting a blog for your business. Recently Chris Garrett posted a free course on blogging for beginners. Check it out!
More Please: Start a blog for your Business. The right way. →
