There’s been a ton of talk among Square Peg business owners I know about archetypes, how they affect your business and the way you interact with the world. Briefest overview… Think of an archetype as a generic personality, almost a stock character for those of you into theatre. Each of these characters interacts [...]
More Please: Archetypes for Fun and Profit →Your business and everything that goes with it, your copy, your website, your product line and business model grow and change as you learn more. To quote Barbara Winter, ”The business you start is never the business you end up with.” Sounds a lot like the rest of life, huh? Your interests and tastes change. Your relationships [...]
More Please: Divorce Your Copy →
I was sitting on the train checking out a stranger’s tattoos. He caught me looking intently at the one on his forearm. He said “Jack Sparrow” by way ofexplanation. I looked away blushing because a) I got caught staring, and b) it was kinda lame. My new friend Jack Sparrow got off at the next [...]
More Please: Captain Jack Sparrow on Branding →
