Monthly Archives: February 2012

All the Cool Kids are Doing It

Published in communicating, communication, copywriting, marketing on February 22, 2012
All the Cool Kids are Doing It

I love the psychology behind marketing techniques. I’m nerdy that way. What I don’t love is how manipulative and just… icky… some marketers are when they learn a bit of that psychology. One bit of marketing psychology you can use without being an ickster is the concept of social proof. Better known as All the [...]

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I heart Headway

Published in Tactics & How-to's on February 22, 2012

It’s become a well-known fact in certain circles that I know enough CSS, PHP and HTML to create mass destruction on my websites. Perhaps you remember the end of last year when I wiped my site out twice in 2 months? Maybe you’ve noticed that all of my how-to and tactic articles are written by [...]

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