Strategy: How you get from where your are now to where you want to go.
Tactics: the buttons you push and tasks you complete on the way.
This month we’re talking about SEO. SEO is search engine optimization. In other words, how popular you are with google, bing and other search engines. How well your blog or website is optimized will determine whether you are on the first page of google results or buried in search Siberia.
The best basic intro to SEO I’ve found is Nathalie Lussier’s SEO in 10 Minutes a Day webinar. Its about 50 minutes long but definitely worth the time investment. She shows you how to search for the best keywords and optimize your posts for them. And there’s screenshots so you know you’re in the right place.
Nathalie is the tech/design/marketing genius behind Nathalie Lussier Media. Check her out. She has a bunch of smart, help-y videos.
Charless Leonard, Social Media Marketer and member of the Solopreneur LinkedIn group is putting together an SEO glossary. This is kind of SEO 202 but for those of you who are into this stuff, this is what Charless has shared so far:
Algorithmic listing: Any search engine listing that is on the “free” or unpaid section of a search results page. These listings are obtained using SEO techniques without the use of paid advertising. Also called organic, natural or editorial listing.
Backlinks, backward links: Links from other sites that point to your site. Also known as inbound or incoming links.
Conversion rate: The percentage of visitors to a website that end up performing a specific action that leads to a sale. Such actions can include the purchase of a product, the submission of a form, or an email requesting more information.
Crawl: The operation of reading or analyzing pages of a website by an automated program called a spider or robot. Spiders crawl your web site by following links on each page of your site. After crawling, the spider will return the results back to the search engine for later inclusion into it’s database for indexing.
Deep crawl. Deep crawls are performed once a month by the main Google spider Googlebot; all pages of a site are visited during a deep crawl. Also known as the main crawl.
Directory: As opposed to search engines, search directories use humans to review and place websites in alphabetical order under defined categories and sub-categories. The best-known directories are Yahoo! and the Open Directory Project (OPD).
for more info check http://ht.ly/5vXOC
Let me know in the comments what you want to know for the September Tactics Tuesday. Tactics Tuesday is published the first Tuesday of every month. I either tell you myself how to do stuff step-by-step or, even better, I feature someone else who tells you step-by-step how to do stuff.
