Authenticity is a buzz word these days. Its become so buzz-y that there’s a backlash against it. I want to add my voice to the backlash.
There seem to be a group of bloggers who believe that dropping the f-bomb or saying douchebag or asshat or talking about drinking in a post makes them more authentic. Or more edgy. As if edginess and authenticity are the same thing.
Kurt Vonnegut said
… profanity and obscenity entitle people who don’t want unpleasant information to close their ears and eyes to you.
I’m not opposed to ass clown as an insult, I’m actually fond of it. I’m not opposed to posts about booze & boozy behavior. What I take offense to is the bloggers who cuss in their posts then get angry when people get offended. I also find it offensive when someone believes a post about a glass of white wine makes them the god of rebellious edginess.
If booze and cuss words are your brand, own them. Let those who are offended go and read someone with a more PG rating. Be aware of the affect your words will have, and who they have an affect on.
Back to my authenticity rant. If your audience is new moms, a post about drunken shenanigans in the interest of authenticity is not smart. Just because something is true, that doesn’t mean its appropriate to your audience, brand or product. Killing your credibility in the interest of being real is a bad idea.
There’s a place for language of all kinds. I’m not suggesting lying to your audience. I am suggesting that not everything is valid blog fodder. I am also suggesting that you own your language and experiences then make the most of them.
Feel free to chime in in the comments. I’d love to hear your opinions.